H O P P E R P E D I A ©
-Brian Hammons
June 14, 2010: 11,774 hits
"Building rapport is key to your companies' success"
Whether the public is at your event, in your store, receives an email, reads your blog, or is online purchasing a product, make sure your message is clear and concise.
A quality PR manager builds relationships for clients with multiple stakeholders through credible & accurate sources of information. A manager must then provide the stakeholder with relevant experiences.
Help companies gain public awareness for a product, person, service, cause or organization, through effective PR planning. By identifying the target audience, and tailoring every message to appeal to that audience, a company can perpetuate both the message and whatever preconceptions might underlie it.
The advent of social media is the most
preeminent trend in PR today.[5]
Social media releases, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.[5]The need for public relations personnel is growing at a fast pace.
(5)^ a b Paul (2008) "8 Public Relations Trends to Watch" Retrieved August 29, 2008.
EVENT PLANNING"You must plan not only what kind of event you want to happen, but what your attendees will think about the event"
You must control every aspect of an event: from the amount of time to do research, arrange for services, get the accessories, and encourage great attendance, to the feedback and results your event had on your companies reputation and your products.
Always start with the big picture items like the location, the date and time, your theme, and your goals. We then work our way down to the specific details. We plan flexibility into your event schedule, which guarantees a smooth and successful event.
PRODUCT LAUNCH
Real-time tracking and performance data, is a neccesity in the implementation of a worthwhile public relations effort for a new product launch. To be competitive, you must develop a product launch strategy that educates the consumer about how the product works, or the conceptual differences that make it better than another technological approach and what the benefits of the product are to the end user.
